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Our young founder & designer, Mitali Jain, an MBA in finance but a Jewellery designer at heart has been all about designing from a really young age. Ever since, she has been ardent about designing jewels. She found her inspiration along the way, glistening stones would dazzle her and everything around her bombarded her head with new creative ideas that refused to sink. At that point she also figured that not many brands offered supreme quality designer Jewellery while being affordable.

Somewhere along the way, the idea stayed with her and she held on to her passion, that’s when she decided to bring out her own line of Jewellery , for women who yearn for affordable luxury.

She set an example that passion flourishes when pursued, without a degree in Jewellery designing, she ended stereotypes and worked her way up.